Email marketing
According to BT, by 2008, 71% of all e-mail sent worldwide will be spam.
A recent Yahoo! Mail survey of 37,000 Internet users in 11 countries on five continents, found that people all over the world hate spam. Surprising? It shouldn’t be.
I’m amazed that after so many years, that anyone still needs to make arguments against spamming. If you want to know what are the biggest threats to legitimate [...]
Top Companies Ignore Email’s Potential to Enhance or Damage Brand Awareness
According to a report from Mailround, an email branding and marketing specialist firm, 100% of the world’s most valuable brands surveyed are missing an important marketing opportunity by leaving their emails unbranded and not utilizing [...]
Read Full Post | Make a Comment ( None so far )Email Sent to House Files is Found to Produce Highest Return-On-Investment for Soliciting Direct Orders
ORLANDO, FL, OCTOBER 13, 2003 – A new landmark study from the Direct Marketing Association (The DMA) found that e-mail offers, particularly those sent to in-house customer [...]
Read Full Post | Make a Comment ( None so far )DoubleClick’s Q3 2004 Email Trend Report Shows Email Continuing to Drive Online Sales
Continuing Email Productivity Shows Positive Signs for Holiday Shopping Season
DoubleClick’s Q3 2004 Email Trend Report reveals a significant increase in the productivity of email for online merchants, with conversion rates and number of orders per emails delivered [...]
How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns
In this article we will give you several tips that can help you in improving your open and click-thru rates.
1) Open rate
In order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily [...]
