Internet marketing articles
Internet Marketing Case Study: Wakamow Heights Bed & Breakfast
In April 2006 my parents sold the house they had lived in for the past twelve years and purchased an historic mansion in Moose Jaw, Canada.
Originally built in 1908 by one of the wealthiest men in the city, the 3-story mansion has been a bed and breakfast since 2001.
Seeing that Moose Jaw had become a [...]
How to Build a High-Traffic Web Site (or Blog) – part 2
7. Write what is true for you, and learn to live with the consequences.
If the stuff I’ve written on this site means I’ll never be able to run for a political office, I can live with that. I’m willing to write what is true for me, even if it goes against my social conditioning. Being [...]
How to Build a High-Traffic Web Site (or Blog) – part1
Since posting my 2005 traffic figures recently, I’ve received many questions about how I was able to start this web site from scratch and build its traffic to over 700,000 visitors per month (Jan 2006 projection) in about 15 months — without spending any money on marketing or promotion. Building a high-traffic web site was [...]
Read Full Post | Make a Comment ( None so far )Business Blogs – Beyond the Hype
By Peter DeLegge
“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not in direct marketing.” With such disparate views, whom do you believe? The blog [...]
The Current State of Business-to-Business E-commerce
by Peter De Legge
With all the attention Amazon.com and other consumer Web sites receive, one would think the big money is in business-to-consumer e-commerce. The real story is that business-to-business e-commerce is a much larger market. Forrester research estimates that b-to-b e-commerce for [...]
Internet Marketing Basics
by Peter DeLegge
Whether you have recently been given responsibility for getting your business on the Web or to handle a pre-existing Web site, there are some general truths (at least in this consultant’s eyes) that you should strongly consider. Do [...]
What Website Builders Need to Know About Trademark Law
Doing business on the Web doesn’t spare you from many of the same laws and customs that govern businesses in the physical world. You must pay especially close attention to trademark law, which governs disputes between business owners over the names, logos and [...]
Read Full Post | Make a Comment ( None so far )What Internet Marketers Can Learn from the Boy Scouts
by Peter De Legge
Perhaps marketers should have mandatory training from the Boy Scouts, where the motto is “be prepared.” It is a lesson Encyclopedia Britannica is learning the hard way. The Encyclopedia Britannica has long been highly regarded for their top notch product, [...]
The Short Life Span of Ad Banners
Source: AdRelevance, a division of Media Metrix. The majority of all online ad banners have short life spans, running on average three weeks or less, according to a [...]
Read Full Post | Make a Comment ( None so far )AdKnowledge Study Reveals More Conversions Come After Ad Impressions Alone Than After Clicks
Source: AdKnowledge A surprising finding from AdKnowledge has revealed that more conversions come after online banner ad impressions as opposed to click-throughs.
Adknowledge Inc.’s Online [...]
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