Research, Analysis and Trends
Accurate Website Visitor Measurement Crippled by Cookie Blocking and Deletion, JupiterResearch Finds
Source: JupiterResearch
According to JupiterResearch’s recently released report, “Measuring Unique Visitors: Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement,” in 2004 58% of online users have deleted “cookies”, which are small files often deposited [...]
Marketing Accountability is Top Issue on Marketers Minds, ANA Survey Reveals
Senior Marketing Executives Weigh In On Top Issues for 2005
Source: ANA
February 28, 2005-New York, NY—An annual survey by the Association of National Advertisers (ANA) conducted to help shape its Annual Conference in October 2005, ranked accountability as senior marketers’ [...]
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