Search Engine Marketing

4 Reasons Not To Put Your Company in the Wikipedia

Posted on September 17, 2007. Filed under: Search Engine Marketing |

A client of mine recently asked me if I thought they should write a Wikipedia article about their company.
It may seem like a good idea to have an article about your company in the largest and most popular online encyclopedia. However, like I told my client, there are a few good reasons why many companies [...]

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9 Ways to Improve Google Image Search Rankings and Drive More Traffic to Your Site

Posted on September 17, 2007. Filed under: Search Engine Marketing |

Question: How do I improve my Google Image Search Results?
Ranking high in Google’s image search can increase your traffic considerably. This is especially true if you can rank in the top three for search results that show images above the organic search results.
There are much less variables to consider with image search than with organic [...]

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Everything You Need To Know About rel=nofollow

Posted on September 17, 2007. Filed under: Search Engine Marketing |

Introduced by Google in 2005 and initially intended to prevent blog and forum comment spam, the rel=nofolow tag is used to instruct search engines that a link should not influence the link target’s ranking in the search engine’s index.
Most blog software like WordPress and some forums use the “nofollow” attribute on links that readers submit.
Individual [...]

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Tips for Starting your own Facebook Group

Posted on September 17, 2007. Filed under: Search Engine Marketing |

Facebook groups have become the single biggest story in internet marketing and PR over the last few months. When Facebook first started out as a student only social network, Facebook groups were small gathering places for students to look outside their circle of friends and find people with similar interests and discuss anything from their [...]

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Setting Up Visitor Tracking for a Static Site (part 2)

Posted on September 12, 2007. Filed under: Search Engine Marketing |

addthis_url = location.href; addthis_title = document.title; addthis_pub = \’Your Publisher ID\’;

!
Step 2. Upgrading the pages with the tracking code
On the next few tabs of the HitLens activation wizard deal mainly with the pages. First, you let the Wizard scan the folder where you keep the [...]

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Setting Up Visitor Tracking for a Static Site (part 1)

Posted on September 12, 2007. Filed under: Search Engine Marketing |

A static site means that once the site is created and uploaded to the hosting server, the pages appear exactly the same for each user and each session. The server takes no action except transferring the page directly to the user’s browser in response to the user’s request.There aren’t any commands embedded in the page [...]

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Different Approaches to Traffic Analysis

Posted on September 12, 2007. Filed under: Search Engine Marketing |

There are two ways to retrieve visitor data about for your Web site. The first is to read the server visitor logs and the second is to use a real-time visitor tracking system.
The difference between them is as follows.
Log analyzers
When someone requests a Web page from a server it records this request in its raw [...]

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4000 Highest paying adsense keywords

Posted on September 12, 2007. Filed under: Search Engine Marketing |

4000 Highest paying adsense keywords, offer download for free. Read more for download link.
Place AdSense code on your website and begin your campaign. A few weeks later, results will show you generating between $0.40 to $0.70 cents per click. This amount is based on your non-use of Google’s high paying keywords.
We have over 4,000 high [...]

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Link Popularity And Link Quality

Posted on September 12, 2007. Filed under: Search Engine Marketing |

digg_url = “http://www.webuniver.com/marketing/seo_sem/link_popularity_and_link_quality/”;
addthis_url = location.href; addthis_title = document.title; addthis_pub = \’Your Publisher ID\’;

!
As we learned in the introductory lesson, link popularity is made up by the quality and quantity of inbound links. Another concept to always keep in mind is keyword [...]

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Issues with Automated Ranking Monitoring

Posted on September 12, 2007. Filed under: Search Engine Marketing |

When you use rank monitoring software, it checks your positions in the search engine result pages just the same way you would do it manually: it sends a query to the search engine via HTTP, usually this query is a simple URL containing the keywords you check rankings for. The search engine then returns a [...]

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